PERSONAL BRAND BRIEF

Your details

So we know whose brief this is.

Target audience

Who do you want to reach with your message? Please indicate specific countries, industries, or job titles. You can also use our Target Form.

Language of publication

In what language or languages do you prefer to create content?

Main topics

What do you want to write about? For example, finance, economy, well-being, or technology.

Taboo topics

Are there any areas we should strictly avoid on your profile, such as politics, religion, or personal worldviews?

Knowledge and sources

Do you have favorite websites, magazines, or newsletters that would be good sources of inspiration for you?

Personal side

What brings you joy after hours? Hobbies or passions are great for warming up your image and adding authenticity to your profile.

Current assessment

What do you think about your current activities on LinkedIn? Are there any elements that you feel need immediate improvement?

Current role and CV

Briefly describe your responsibilities in your current position. Please also attach your current CV, as this will make it much easier for us to fully optimize your profile. Send your CV by email to office@petelgo.com or paste a link below.

Recommendations

Would you like us to help you gather recommendations from others for your profile?

Values

What key personal and professional values should your profile represent?

Communication style

What tone of voice suits you best? Do you prefer a formal or casual style? Do you want to position yourself as a mentor, an expert, inspire others, or rely more on storytelling?

Inspirations

Are there any creators or industry leaders on LinkedIn whose profile style you particularly like and could serve as a benchmark for us? For inspiration, we will also send you a collection of accounts of Accenture experts in selected areas.

Photos

Please provide us with your current business photo, as well as your guidelines for the background photo, so we can cohesively optimize the visual side of your profile. Send the files by email to office@petelgo.com or paste a link here (e.g. Google Drive).